Author: Melissa Carroll

Turning your Personal Blog into Your Business

Successful bloggers have been making money off their passion projects for years. With established audiences, a set voice, and a strong web presence, these writers, photographers, and artists are beginning to transition from simple blogs into money-making businesses. This transition, however, might be more difficult than you expect. You cannot assume that your readers will…

Expanding Your Business

So: You’ve been in business for a year. You hired your first employee to help with production and product management, but you’re looking to expand into a larger market. What do you do? Expanding your business is the most important step toward product and service longevity; you now have the experience and industry knowledge to…

Choose Your Weapons Wisely

As part of your start-up costs, small business owners must consider the tools necessary to grow their market, product, or service. Thinking ahead, what will you need to thrive? Most businesses require three types of startup services: Marketing, data management, and accounting. Though these amenities will not necessarily guarantee your success, they will almost certainly…

Hiring Your First Employee

Hiring an employee to help with your day-to-day business needs is a big step. It often symbolizes both sides of a complicated situation—your business is likely successful, but you are running yourself into the ground trying to keep it afloat yourself. Proceed with caution: while it is worthwhile to invest in your first few employees,…

Starting a Business

There’s no way around it—starting a business is difficult. There is no clear-cut path to success. Fellow entrepreneurs should treat the following list as a set of guidelines—not necessarily as a checklist. Even if you complete the below tasks, your business may not glean the results you want. Nevertheless, here are some essential tasks to…